Timeless time, Milan

Reliable, Cool, Quality.

Every watch represents a combination of Stainless Steel and scratch-resistant Sapphire Glass. Reliable wristwear with a touch of Milan and clean colors for people around the world, starting at 75€

Fondazione Prada

Grande

Solid, Simple, Sportive

Matte-brushed stainless-steel, combined with a ”Sportivo” caoutchouch, or chic ”Milanaise” strap. Available in 44mm.

Stainless Steel, Sapphire Glass, 10 ATM

Concept, and respect only

There is an end to AIDS. It comes with you.

5€ of a purchased Classico, should have been transferred to (RED), to help fight AIDS. As we paused our brand, the collaboration couldn't work. With all respect, we don't intend to harm any rights or gain profit from displaying the trademark (RED). We solely and exclusively want to present you the concept, which may inspires you to support existing (RED) projects.

Think about it

Did you know, that each day 400 babies will be born with HIV? And that AIDS is the leading cause of death among women worldwide?

No longer AIDS has to be a death sentence.

One life-safing pill a day, costs as little as 30 cents and stops mothers from passing the virus to their babies.

Classico

Thin, Natural, Lively

High-quality polished stainless-steel, combined with natural ”Tessile”, genuine ”Pelle” or chic ”Milanaise”. Available in 40mm, and 36mm.

Stainless Steel, Sapphire Glass, 5 ATM

Eco-friendly

Matte + Black -> Box

We designed a fully recyclable and eco-friendly, all-matte-black box with a touch of Milan. Not just a box, but rather a lively attachement to time.

Fondazione Prada

Mission

Making lifestyles affordable.

Since 1980, we continously develop knowledge with a focus on Watches and Jewelry, to become a leading organization, which provides high-quality, combined with reliable pricing.

”You can't study the darkness by flooding it with light.”

Quote by Edward Abbey. Note: Also you shouldn't narrow-minded jump into a flooded market, without creating the wave. But with time comes change. - J